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Company Profile: Lexus – Marketing History
In this week’s blog post, I will be covering the history behind one of my favourite car brands and just what it took for them to position themselves in the automotive industry the way they have. That’s right, I’m talking about Lexus. So I think the best way to start this week’s post, is to venture a little into the history of the Lexus car company. Lexus was established in 1983, around the same time as its Japanese rivals, Honda and Nissan created their luxury divisions, Acura and Infiniti. Owned and operated under the Toyota Motor Corporation, Lexus cars were originally manufactured in Japan. It was only recently (in 2003)…
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Friday Feature: 2023 Jaguar F Type
We made it to another Friday Feature and this week’s edition is a real looker, if I do say so myself. In this week’s blog post, we will be covering the ins and outs of the 2023 Jaguar F Type – the true definition of a luxury sports car. The price range for this vehicle is a little surprising to me, given the fact the price seems a little low (in my opinion for a base model under the Jaguar name), starting at $87,200 and going all the way up to $124,000 for the highest model in the group. In terms of which one is best to buy? I personally…
