Articles
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How to get your Car Ready for Fall
Take in the last warm nights and hot days because Summer is almost over. And yes, I know with the recent 30 C temperatures some parts of Canada were spoiled with last week, it makes it hard to believe, but it is true. With the arrival of Fall, it would be smart to get your vehicle prepared. It won’t be long before you have those freezing cold mornings and by the afternoon all the layers you dressed with are a distant memory. But nonetheless, preparing your vehicle is important. Unlike with the Winter and Summer seasons, that seem to wreak the most havoc on your vehicle, Fall is a little…
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Company Profile: Lexus – Marketing History
In this week’s blog post, I will be covering the history behind one of my favourite car brands and just what it took for them to position themselves in the automotive industry the way they have. That’s right, I’m talking about Lexus. So I think the best way to start this week’s post, is to venture a little into the history of the Lexus car company. Lexus was established in 1983, around the same time as its Japanese rivals, Honda and Nissan created their luxury divisions, Acura and Infiniti. Owned and operated under the Toyota Motor Corporation, Lexus cars were originally manufactured in Japan. It was only recently (in 2003)…
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5 of the Most Iconic Car Logos of all Time
Logo’s have always been a way a company introduces themselves into the market, and when done correctly, the company associated with the logo isn’t hard to determine. In this week’s blog post, we take a mini dive into 5 of the most iconic car logo’s of all time and just what makes them so special. 1. BMW (Bayerische Motoren Werke) BMW has one of the most recognizable logos (and not just because the three letters are featured in it). But is there a meaning hidden within the four sections the circle is divided into? Yes actually there is, and it pays tribute to the origins of the company. The…
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RIP to the SUV
The world of SUV’s is done ~ Vincent Cobée, CEO of Citroën With everything taking favour to the digital side nowadays, it’s no surprise the same can be seen in the automotive world. So many advances have been made to technology and this is also reflected in recent years with car capabilities expanding to parking itself without a driver and just by a push of a button. Although SUV’s may be thought out to be the safer option on the road, cars are tending to be the ones consumers are leaning towards. Now agreed, the numbers and statistics may be proving otherwise right now, but very soon a decline will…
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The 10 Worst Luxury Cars Ever Produced
You know what they say, with luxury comes expenses, but some things are better left at the dealership, if I do say so myself. Welcome to this week’s post dedicated to the all too famous luxury cars but with a twist – the worst luxury cars ever produced, and some of the names on the list might actually surprise you. 1. BMW i3 BMW takes the title for the worst luxury car ever produced and for all the right reasons. The i3 was introduced in 2013 as an Electric Vehicle, around the time when EV’s were still quite new, producing 170 horsepower with a range of 80 miles. These two…
