Company Profile
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Honda Motor Company – Past and Future
The Japanese automaker Honda has made a really big announcement recently and this could really be a real game changer for the company in a positive way. About a month ago, they released a statement to the media advising the public they would be investing in EV plants in Ontario and of course this also means they will start producing their own electric vehicles. A little late to the game admittedly but there’s always room for more, especially in a competition. In this week’s blog post, we will be exploring the ins and outs of Honda’s recent announcement and what it really means for you – the consumer. But like…
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Company Profile: Lexus – Marketing History
In this week’s blog post, I will be covering the history behind one of my favourite car brands and just what it took for them to position themselves in the automotive industry the way they have. That’s right, I’m talking about Lexus. So I think the best way to start this week’s post, is to venture a little into the history of the Lexus car company. Lexus was established in 1983, around the same time as its Japanese rivals, Honda and Nissan created their luxury divisions, Acura and Infiniti. Owned and operated under the Toyota Motor Corporation, Lexus cars were originally manufactured in Japan. It was only recently (in 2003)…
