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Cars in Review: 2024 Lexus RC
We made it to another cars in review and this time, we will be spotlighting the 2024 Lexus RC. Now the Lexus RC’s design is one thing that stands out – some would even say it’s showing its age – but the car is 9 years old (in 2024), so who could really blame it for not fitting in with today’s new releases? I mean is it really such a bad thing to stand out from the crowd if it makes you special and unique? And the price tag on this model screams anything but “vintage costs” starting at $45,920 for the base model and the top of the line…
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Company Profile: Lexus – Marketing History
In this week’s blog post, I will be covering the history behind one of my favourite car brands and just what it took for them to position themselves in the automotive industry the way they have. That’s right, I’m talking about Lexus. So I think the best way to start this week’s post, is to venture a little into the history of the Lexus car company. Lexus was established in 1983, around the same time as its Japanese rivals, Honda and Nissan created their luxury divisions, Acura and Infiniti. Owned and operated under the Toyota Motor Corporation, Lexus cars were originally manufactured in Japan. It was only recently (in 2003)…
